We Are Paying Too Much To Overture!!
I recently ran a report using GoodKeywords and was shockedat what I found. It only takes one cent to out bid your competitor,yet many of us are bidding much over to get that higher position. Here is what I found for just 4 of the keywords that I bid on:Keyword - Domain Hosting Top bid - $6.02Bid # 40 - $0.33Had everyone bid just one cent to outbid their competitor the top bid would have been $0.74.Savings to top bidder - $5.28 per clickClicks on this keyword per month - 21030Overpayment to Overture - $111,038.40 per month**One company actually paid $2.52 more to reach position 3 instead of position 4. One cent wouldhave worked!**Keyword - Bulk Email Marketing Top bid - $2.34Bid # 40 -



$0.05Had everyone bid just one cent to outbid their competitorthe top bid would have been $0.46.Savings to top bidder - $1.88 per clickClicks on this keyword per month - 14993Overpayment to Overture - $28,186.84 per monthKeyword - Email Marketing Top bid - $5.82Bid # 40 - $0.32Had everyone bid just one cent to outbid their competitorthe top bid would have been $0.73.Savings to top bidder - $5.09 per clickClicks on this keyword per month - 32296Overpayment to Overture - $164,386.64 per monthKeyword - Bulk Email Top bid - $4.99Bid # 40 - $0.14Had everyone bid just one cent to outbid their competitorthe top bid would have been $0.55.Savings to top bidder - $4.44 per clickClicks on this keyword per month - 40423Overpayment to Overture - $179,478.12 per monthFor just these 4 keywords, alone, we overpaid Overtureby $483,090 in just one month.Let's use the proper tools and common sense to optimizeour keywords. Stop throwing money to Overture and otherPay-per-click search engines and let's keep more moneyin our pockets..