Google Adwords - A Quick Overview For Beginners...
By Farid Aziz, Sat Dec 10th

Have you heard about Google AdWords?

OK, this time I'm going to explain a bit about it.

First of all, you know as well that Google is still the #1Search Engine in the net, leaving Overture at the second place.If you type a word or a phrase in Google's search box and press"enter", a large number of links will appear in front of you,related to the subject you've typed earlier.

Take a look at the right hand side of the main page. Thereshould be another group of links complete with theirdescriptions, right? Only, these ones are much smaller thanthose main link results. What is the difference?

Do you see the subtitle.. Sponsored Links..? Those link resultson the right hand side is called Google AdWords. People bid acertain price to Google to put their links



on there everytimevisitors search for related keywords. Those advertisers are onlypaying for the numbers of click-throughs to their links. Thiskind of advertising is called the Pay Per Click (PPC)advertising.

In order to reach a higher position in the link results, Googlehas set up a unique formula. Let's say you want to put your linkin Google and you bid for "flowers" as your mainkeyword. You are not the only one who bid for that keyword.There are lots of people who also bid for it, since they alsowant to promote their "flowers" sites!

The unique formula of Google is that you can't reach the#1 position only by increasing your bidding price. Google alsoconsiders your Click Through Rate (CTR). CTR is a value thatrepresents how many click-throughs (clicks on your ad) you getamong your ad's impressions. Too many difficult words..?

OK, let's try it this way... Impressions is the frequency ofyour ad's appearance in the search engine's result page. If yourad appears 500 times, than your ad's impression is 500. But, ofcourse you don't get a click everytime your ad shows up. Fromthose 500 impressions, perhaps you only get 1 click. This makesyour CTR = 1/500 = 0.002 = 0.2%

The better the CTR you have for an ad, the lower you have tobid for the same position.

That means, Google also rewards the good content of your ad.When your ad gets a lot of click-throughs, that means you have agood ad and Google rewards you for that! Your ad is goodaccording to Google if your ad is relevant with the content ofyour site.

In Google AdWords, the rich ones don't always win... thesmart ones do!

Of course there are still a lot of things we haven't touchregarding Google AdWords, but we have to do it later. After all,this is a quick overview for beginners, right?

Copyright 2005 Farid Aziz.

About the author:Farid Aziz is a full-time Internet Marketer. Reveal more of hisFREE tips and strategies on Internet Marketing and get a FREECourse on How to Make Money Online with Your Hobby at >>>Internet Marketer Sells