Adwords Analyzer Review - Pros And Cons
By Gerardas Norkus, Sat Dec 10th

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkablekeywords research tool that can save you a bunch of time andhelp compete in the pay-per-click market.

If you advertise with Google Adwords, you probably know thatwhen there are less than 8 ads for a particular search term, youcan be on the front page of Google bidding the minimum 5 centsfor that phrase.

So, instead of using Overture's Keyword Selector Tool(http://inventory.overture.com) or Google KeywordSuggestion Tool(https://adwords.google.com/select/main?cmd=KeywordSandbox) tofind those lucrative keywords for your pay per click campaigns,and then going to Google or Overture to find how manyadvertisers compete for your keywords, you could simply fire upJeff Alderson's Adword Analyzer, punch in a search term you areinterested in researching and press a button.

In a matter of minutes the results will show you how often



thatkeyword, and a list of related keywords, were searched for, howmuch competition there is for these keywords and theprofitability ratio. Neat huh?

You can visit a short Video Tutorial for Ad Word Analyzer andsee how the program could help you with your PPC campaigns:

http://www.xybercode.com/adwords

Here is a short list of the major pros and cons of AdwordAnalyzer:

Pros:

1) If your target market is in the USA, you can query for anumber of Google campaigns no matter where you live. Forexample, I live in Lithuania and unless I use the software Icannot see how many advertisers compete for the USA market.

2) You can carry out your research on Wordtracker(http://tinyurl.com/8vtcg) and then import your keyword listfrom a text file. I highly recommend using Wordtracker for yourPPC keywords research, because as you will soon find out,keyword counts by Analyzer can be heavily flawed.

3) The Analyzer is regularly updated with new features.

Cons:

1) In some cases, Adword Analyser keyword counts are vastlyover-estimated as the software uses the Overture's KeywordSelector Tool to find the number of monthly searches. Overture'skeyword plurals and mispellings are lumped together. Besides,the keywords counts are flawed due to webmasters using Overturefor their own keyword research.

2) The software might get you into trouble with Google becauseit queries Google search engine for its results. Google doesn'tallow any automatic query tools.

3) Although it's quite easy to use the software, the AdwordsAnalyser lacks a more detailed supporting documentation.

The Analyzer is a very strong product and offers lots ofuseful features that can be used in PPC marketing, however, it'snot suitable for the search engine optimization or profitableniche markets development.

In my opinion, WordTracker still remains the one and onlyreliable tool for the profitable keywords research.

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