Black Hat Seo - What Never To Do Or Get Banned
By AllianceLeads SEO, Fri Dec 23rd
While there are many legitimate skills in SEO there are alsothose that can work but if you get caught using them the resultscan be disastrous. When search engine optimization became anissue many techniques were employed because at that point thesearch engines used a much simpler algorithm. As these trickswere used to exploit the simpler algorithms they were alsoserved to make them more advanced. Let's look at a few tricks.
Cloaking and redirects are methods whereby you show one page tothe search engine but a different one to the visitor. A redirectmerely brings visitors to one page and then sends them toanother page by refreshing the page with one on their site.Cloaking involves fooling a search engine's indexer intothinking that it is something else and getting the indexer tosend false information back to its boss.
Other techniques involve overloading metatags with keywords oreven hiding keywords in plain site on the webpage. A variationon this technique is to shrink the keywords so that are toosmall to be seen by the naked eye.
(Article
continued below)
Using unrelated keywords is another trick especially whencombined with the above mentioned tricks. By using unrelatedkeywords in this manner you can drive traffic to your site frommultiple sources.
Using an overly optimized landing page can also work. This isnot the same thing as a legitimate landing page. In this caseyou use any and all methods to overly optimize a single and usethat to lead people to your site. This would involve using allof the above methods for this one page.
The ultimate penalty for using the unscrupulous methods isbanishment from the search engines themselves. Be careful whenyou employ these dark methods for fear of this punishment. Beingpenalized is one thing but to not even be on a search engine inthe first place is your worst case scenario.
About the author:AllianceLeads SEO is a Search Engine Optimization solutionsprovider. With over 10 years experience dealing with high endclients, Allianceleads SEO has a thorough understanding ofhelping businesses compete successfully in the online world.Visit http://www.AllianceLeads.com for more information
