7 Explosive Strategies To Maximize Your Google Adwords Campaigns
By Fabian Lim, Sat Dec 10th
If you ever used Google to advertise your product orservice online, you'd have experienced the sheer power of thisonline advertising medium.
In fact, more and more online marketers, both largeorganizations and 'one-man' companies alike, use Google AdWordsfor a variety of purposes, including but not limited to: -Increase website exposure - Sell existing products and services- Launch new products and services - Drive traffic to website tocapture e-mail leads and build prospect list - Test variousmarketing strategies e.g. web copy effectiveness, product andservices pricing etc. - Research primary and secondary keywordsfor Search Engine Optimization strategy - Research consumer andbusiness wants and needs - Market and sell own &/or affiliateproducts - And much much more...
However, as with any pay-per-click service, a poorly designedGoogle campaign will NOT bring you the results yourdesire.
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Worst still, a poorly implemented Google campaign caneven 'break your wallet'!
So, how does one develop an effective Google campaign?
Here are 7 useful strategies you can use to maximize your GoogleAdWords campaign:
Strategy #1 - Identify a large number (preferably 300 above) oflow-cost but highly targeted keywords/keyword phrases
It is important to understand that Google is apay-per-click system and you only pay when a prospect clicks onyour ad - regardless of the number of impressions.
And you can use this knowledge to your advantage by developing ahuge keyword list for each campaign.
Here are some tools you can use to generate keywords and keyphrases:
Google Keyword Suggestions tool:http://adwords.google.com/select/KeywordSandbox
Good Keywords: http://GoodKeywords.com
7Search.com's Keyword Suggestion Tool:http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
WordTracker:
http://WordTracker.com
Misspelled Keywords: http://SearchSpell.com
Strategy #2 - Develop various ad headlines and descriptions andsplit-test them to identify the most effective ad
Actually, Google does this for you automatically i. e.it displays the ad that receives a higher click-through morefrequently.
Here's a quick and dirty way to develop a killer ad headline anddescription - Model other Google ads! Notice I said'model' and NOT 'copy'.
All you need to do is type in relevant keywords in the Googlesearch box and review the ads that show up.
Ask yourself which ad attracts your attention and notedown how the headline and description are written.
Here's a Copywriting 101 Tip - Your headline and descriptionshould mention the BIGGEST benefit of your product or service.
Strategy #3 - Use the 'Keyword Matching' option to better targetyour ads
Unlike conventional pay-per-click models, ads are rankedbased the following formula: Cost-Per-Click (CPC) XClick-Through Rate (CTR) Keyword matching helps you achieve ahigher Click-Through-Rate (CTR) for your ads and therefore, ahigher ad ranking - without increasing the Cost-Per-Click (CPC)of your campaign.
For example, a phrase match keyword like "popup generator" willshow up for the search query "best popup generator" but will notdisplay for the search query "popup a generator" - so using the'Phrase Match' option will minimize 'untargeted' impressions andresult in Click-Through-Rate (CTR) improvements.
Strategy #4 - Limit the ad impressions to certain countriesand/or regions once you've received customer data from theinitial sales generated
For example, if most of your customers are from the USA, you maywish to focus your advertising revenue on the US market andtarget your ads to only US customers.
This strategy will also help you to achieve a higherClick-Through-Rate (CTR) for your ads.
Strategy #5 - Add a subscriber sign-up box on ALL the websitesyou're promoting
This will allow you to build your subscriber list at the sametime! Place your subscriber sign-up box at the top left or rightside of your webpage to increase subscriber sign-up rate.
Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language)pop-up on your websites
Here's a 5-STAR SECRET Google doesn't want you to know: You CANuse pop-ups on your landing page (i.e. the page a prospect seeswhen he/she clicks on your ad) as long as the pop-updoes not result in the OPENING OF A NEW WINDOW!
A DHTML pop-up is technically not a pop-up - it is really a'floating menu', made to look and act like a pop-up! PopupMasterPro is one such 'new-generation' pop-up software (that alsobeats pop-up blockers).
You can find out more about PopupMaster Pro here:http://PopupMaster.net
Installing a DHTML pop-up on your websites WILL dramaticallyincrease your sales and subscriber sign-ups!
Strategy #7 - Monitor and manage your campaigns
You'll be able to access valuable information and find out whichkeywords have the highest impressions, which keywords generatethe highest click-throughs etc. once your campaign is live.
And you should use this information to tweak your headline,description and cost-per-click accordingly - to maximize yourcampaign effectiveness.
Use the various strategies described above and monitor theeffectiveness of each of them. It will help you maximize yourGoogle campaigns and reduce your campaign costs.
About the author:Fabian Lim is a Management & Internet Marketing Consultant. Hehelps organizations and individuals succeed online. Visit hiswebsite at http://BizSuccessOnline.com. To subscribe to his freenewsletter, BizSuccess Tips, send a blank e-mail to:mailto:bizsuccesstips@webcopywritingcourse.com
